Business vision: China’s leading city and industrial park developer and operator

Brand positioning: Leader in urban renewal

Brand mission: Improving cities to improve life

Brand pillars: Sustainable, Diversified, Active, Respectful, Thoughtful

Brand character: Abundant Resources, Composure, Vitality, Harmony with Nature

Brand Values and Philosophy: Committed to creating Better Life

A city is alive.
It grows and changes.
We provide fertile soil for the city
And it’s sprouting industries to flourish and bear fruit.
We want to shape the future
And create abundance, happiness and vitality.
China Merchants Shekou Holdings,
We are the power that
drives urban development.

CMSK
Committed to creating Better Life

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